Handshake

Our team was challenged to create an all-new feed experience—surfacing timely, relevant, and personalized content—helping students launch their careers.

Today, most students don’t know what jobs are available, whether they qualify, what jobs they need, whether there is a match to their personal preferences, and how to prepare. Students look for this information from other people they know or search for it across online platforms. The information is fragmented at best, and not available at worst. Our goal with the feed is to solve this problem.

PLATFORM

Mobile
Web

TIMELINE

6 months

MY ROLE

Strategy
Research
Prototyping
RITE testing
UI/UX design

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Discovery and exploration

Competitive analysis 

Student archetypes 

Product differentiation

User pain points

Information architecture

Student user flows

Wireframes

Visual design

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Research and testing

A significant step in our process included a 3-day summit where we conducted Rapid Iterative Testing and Evaluation (RITE) testing with a group of Handshake student users. This provided our team the opportunity to pressure test our initial concept—learn and iterate—and test again. The insights and learnings that would typically take a product team weeks or even months to gain, we were able to get in just a few long days—in an Airbnb in Austin, TX.

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Student quotes

“This looks like a whole feed on Instagram but definitely more productive...this would be the more filtered out, useful student version.”

— Junior, Health Science

“It’s not only a place to find a job posting, but it’s also a place to get advice on how to apply to those job postings...not what I expected but it’s something I’m pleasantly surprised by.”

— Senior, Information Systems

Build and launch

From the thorough research, testing, and multiple design iterations, we were confident with where we had landed and ready to build and launch the all-new feed. We decided to start with a small but valuable subset of the content types we had envisioned—allowing the team to move fast, lower the cost and risk, and get the experience into the hands of students to understand if we had a product-market fit.

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Outcome

We started with a small beta launch, releasing to just 15 schools in late April 2023—since then, we’ve seen positive results and now released to over 250 schools (~39% of our total student population). We continue to learn and iterate on existing features and content types while exploring and adding new ones in tandem. As a next step, we are targeting a web experience release in late 2023.

RESULTS

8.5% increase in mobile sessions
22% increase in clicks to events
62% increase in time on the feed